Education growth case study · 2023–2025
An SEO consolidation programme that addressed competing domains, rebuilt important page experiences and increased reported monthly organic visits from approximately 8,000 to 16,000.
8,000 → 16,000monthly organic visits2× growth 2 → 1competing web propertiesconsolidated 2 yearsmeasured period2023–2025 301permanent redirectsauthority migration
Official website reference captured in August 2026. Visit the organisation’s official website. Brand names and website designs belong to their respective owners.
The growth challenge
When the engagement began in 2023, DPU Online received approximately 7,000–8,000 monthly visits and was struggling to expand visibility in Google search. The audit identified another domain carrying substantially overlapping DPU Online University content. Two properties targeting similar intent can divide authority, confuse canonical signals and make performance diagnosis difficult.
The strategy TTDigitals implemented
TTDigitals selected one primary property, improved it around transparent institutional and programme information, and permanently redirected the secondary property at URL level. Priority templates were planned with wireframes before implementation so each page could answer a distinct search and admissions task. Outreach and editorial placements on relevant education websites supported discovery and authority without relying on indiscriminate link volume.
Optimization parameters that guided the programme
Domain consolidation
Redirect mapping was reviewed page by page to preserve relevance instead of sending every legacy URL to the homepage.
Canonical consistency
Sitemaps, internal links and canonical tags needed to reinforce the same preferred URLs.
E-E-A-T evidence
Institutional identity, programme details, accreditation context, authorship and update ownership were made easier to evaluate.
Template intent
Wireframes separated programme comparison, eligibility, curriculum and enquiry tasks rather than forcing every page into one layout.
Link quality
Relevance, editorial context and destination-page usefulness mattered more than the raw number of backlinks.
Measured outcome
TTDigitals’ internal analytics records show monthly organic traffic rising from approximately 8,000 to 16,000 within two years. This represents about 100% growth. The result is attributed to the combined effect of consolidation, page redesign, improved information quality and relevant off-site authority work; it should not be interpreted as the outcome of redirects alone.
What this case teaches growth teams
When two domains compete for the same subject, publishing more content can deepen the problem. Resolve ownership and canonical signals first, then invest in page quality and authority.
Measurement and claim notes
Performance figures on this page are based on TTDigitals’ internal campaign records and the historical information supplied for this case study. They have not been independently audited. Traffic, lead, spend and admission figures are approximate; results from another organisation will vary with market demand, offer, budget, website, sales capacity and measurement quality.
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